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1 Ergebnisse
1
Marketing strategy decisions for brand extension success:
, In:
The journal of brand management
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
. (2015) 6 - p. 487-514
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Marketing strategy decisions for brand extension success</Title> UL https://suche.suub.uni-bremen.de/peid=B83769960&Exemplar=1&LAN=DE A1 Athanasopoulou, Pinelopi A1 Giovanis, Apostolos N. YR 2015 NO : graph. Darst. JF The journal of brand management VO 22 IS 6 SP 487 OP 514 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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