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1 Ergebnisse
1
The line extension dilemma
, In:
The journal of brand management
greater difference of similarity to existing products?
Wilkie, Dean C. H.
. (2015) 6 - p. 534-550
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>The line extension dilemma</Title> : <SubTitle>greater difference of similarity to existing products?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B83770216&Exemplar=1&LAN=DE A1 Wilkie, Dean C. H. YR 2015 JF The journal of brand management VO 22 IS 6 SP 534 OP 550 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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