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1 Ergebnisse
1
Fanning the flames?
, In:
Journal of marketing research / American Marketing Association
how media coverage of a price war affects retailers, consum...
Heerde, Harald J. van
. (2015) 5 - p. 674-693
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Fanning the flames?</Title> : <SubTitle>how media coverage of a price war affects retailers, consumers, and investors</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B83770744&Exemplar=1&LAN=DE A1 Heerde, Harald J. van YR 2015 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 52 IS 5 SP 674 OP 693 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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