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What goes around comes around 

, In: Journal of marketing / American Marketing Association
the impact of marketing alliances on firm risk and the mode... 
Thomaz, Felipe ; Swaminathan, Vanitha. (2015)  5 - p. 63-79
Exemplar:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922