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1 Ergebnisse
1
The relationship between product placement and the performa..
, In:
Journal of advertising research / Advertising Research Foundation
can brand promotion in films help or hurt moviegoers' exper...
Song, Reo
;
Ha, Kyoungnam
. (2015) 3 - p. 322-338
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The relationship between product placement and the performance of movies</Title> : <SubTitle>can brand promotion in films help or hurt moviegoers' experience?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B84237113&Exemplar=1&LAN=DE A1 Song, Reo A1 Ha, Kyoungnam YR 2015 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 55 IS 3 SP 322 OP 338 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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