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1 Ergebnisse
1
What's in a brand name?
, In:
Journal of marketing research / American Marketing Association
assessing the impact of rebranding in the hospitality indus...
Tsai, Yi-Lin
;
Dev, Chekitan S.
;
Chintagunta, Pradeep K.
. (2015) 6 - p. 865-878
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>What's in a brand name?</Title> : <SubTitle>assessing the impact of rebranding in the hospitality industry</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B84728839&Exemplar=1&LAN=DE A1 Tsai, Yi-Lin A1 Dev, Chekitan S. A1 Chintagunta, Pradeep K. YR 2015 JF Journal of marketing research / American Marketing Association VO 52 IS 6 SP 865 OP 878 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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