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The relationship between marketing ethics and corporate soc.. 

, In: Handbook of research on marketing and corporate social responsibility / edited by Ronald Paul Hill (Villanova University, USA), Ryan Langan (University of San Francisco, USA)
serving stakeholders and the common good 
Laczniak, Gene R. ; Murphy, Patrick E.. (2016)  - p. 68-87
Exemplar:  BB WiWi: 11a bwl 419/853; TB BHV: wir 590/451