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Finding the link between CSR initiatives and consumers 

, In: Handbook of research on marketing and corporate social responsibility / edited by Ronald Paul Hill (Villanova University, USA), Ryan Langan (University of San Francisco, USA)
the role of benefits and consumer-company identification 
Bigné Alcañiz, J. Enrique ; Currás-Pérez, Rafael. (2016)  - p. 175-197
Exemplar:  BB WiWi: 11a bwl 419/853; TB BHV: wir 590/451