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1 Ergebnisse
1
Relating brand equity and customer equity
, In:
International journal of market research
an exploratory study
Romero, Jaime
;
Yagüe Guillén, María Jésus
. (2015) 4 - p. 631-651
Exemplar:
Zentrale:
z bwl 402 240;
Zentrale:Magazin Zs
fe 1240
RT Journal Article T1 <Title>Relating brand equity and customer equity</Title> : <SubTitle>an exploratory study</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B85382345&Exemplar=1&LAN=DE A1 Romero, Jaime A1 Yagüe Guillén, María Jésus YR 2015 JF International journal of market research VO 57 IS 4 SP 631 OP 651 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=42215858* CN Zentrale: z bwl 402 240 CN Magazin Zs: fe 1240 SF ELIB - SuUB Bremen
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