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1 Ergebnisse
1
Identity-based brand management
fundamentals - strategy - implementation - controlling
Burmann, Christoph
;
Riley, Nicola-Maria
;
Halaszovich, Tilo F.
. , [2017]
Exemplar:
TB Nautik
17/1.8 Bur 6 (2017);
TB Nautik
17/1.8 Bur 6 (2017a)
RT Book, Whole NO Identitätsbasierte Markenführung T1 <Title>Identity-based brand management</Title> : <SubTitle>fundamentals - strategy - implementation - controlling</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B85384153&Exemplar=1&LAN=DE A1 Burmann, Christoph A1 Riley, Nicola-Maria A1 Halaszovich, Tilo F. A1 Schade, Michael PB Springer Gabler PP Wiesbaden YR 2017 NO X, 316 Seiten ; 24 cm x 16.8 cm : Illustrationen, Diagramme SN 3658135603 SN 9783658135607 SN 9783658135607 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1713137976* CN TB Wirtschaft: 17/1.8 Bur 6 (2017) CN TB Wirtschaft: 17/1.8 Bur 6 (2017a) SF ELIB - SuUB Bremen
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