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The perils of proactive churn prevention using plan recomme.. 

, In: Journal of marketing research / American Marketing Association
evidence from a field experiment 
Ascarza, Eva ; Schleicher, Martin ; Iyengar, Radha. (2016)  1 - p. 46-60
Exemplar:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085