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1 Ergebnisse
1
Modeling heterogeneity in the satisfaction, loyalty intenti..
, In:
Journal of marketing research / American Marketing Association
a cross-industry analysis at the customer and firm levels
Larivière, Bart
;
Aksoy, Lerzan
;
Mithas, Sunil
.... (2016) 1 - p. 91-109
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage</Title> : <SubTitle>a cross-industry analysis at the customer and firm levels</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B85674420&Exemplar=1&LAN=DE A1 Larivière, Bart A1 Aksoy, Lerzan A1 Mithas, Sunil A1 Keiningham, Timothy A1 Yalçın, Atakan A1 Morgeson, Forrest V. YR 2016 JF Journal of marketing research / American Marketing Association VO 53 IS 1 SP 91 OP 109 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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