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When do consumers avoid imperfections? 

, In: Journal of marketing research / American Marketing Association
superficial packaging damage as a contamination cue 
White, Katherine ; Lin, Lily ; Dahl, Darren W. ; Ritchie, Robin J. B.. (2016)  1 - p. 110-123
Exemplar:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085