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Finding the right role for social media in innovation:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Roberts, Deborah L. ; Piller, Frank T.. (2015/2016)  3 - p. 41-47
Exemplar:  Zentrale:E02 z bwl 037/294; Zentrale:Magazin Zs fc 7294