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1 Ergebnisse
1
The metrics that marketers muddle:
, In:
MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Bendle, Neil T.
;
Bagga, Charan K.
. (2015/2016) 3 - p. 73-82
Exemplar:
Zentrale:E02
z bwl 037/294;
Zentrale:Magazin Zs
fc 7294
RT Journal Article T1 <Title>The metrics that marketers muddle</Title> UL https://suche.suub.uni-bremen.de/peid=B85783071&Exemplar=1&LAN=DE A1 Bendle, Neil T. A1 Bagga, Charan K. YR 2016 JF MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management VO 57 IS 3 SP 73 OP 82 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=47781401* CN E02: z bwl 037/294 CN Magazin Zs: fc 7294 SF ELIB - SuUB Bremen
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