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1 Ergebnisse
1
Understanding media synergy:
, In:
Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium)
Huang, Guanxiong
;
Li, Hairong
. (2016) - p. 97-113
Exemplar:
BB WiWi
: 11a bwl 430 s/809
RT Journal Article T1 <Title>Understanding media synergy</Title> UL https://suche.suub.uni-bremen.de/peid=B85961507&Exemplar=1&LAN=DE A1 Huang, Guanxiong A1 Li, Hairong YR 2016 JF Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium) SP 97 OP 113 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1612240259* CN BB WiWi: 11a bwl 430 s/809 SF ELIB - SuUB Bremen
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