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WOM marketing in social media:

, In: Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium)
López, Manuela ; Sicilia, María ; Hidalgo-Alcázar, Carmen. (2016)  - p. 149-168
Exemplar:  BB WiWi: 11a bwl 430 s/809