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Brand pages as a communication tool 

, In: Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium)
a state of the art and a research agenda 
Sicilia, María ; López, Manuela ; Palazón, Mariola. (2016)  - p. 169-188
Exemplar:  BB WiWi: 11a bwl 430 s/809