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Exploring wearout and some insights and replies to factors ..:

, In: Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium)
Royo-Vela, Marcelo ; Meyer, Farina. (2016)  - p. 211-241
Exemplar:  BB WiWi: 11a bwl 430 s/809