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1 Ergebnisse
1
Organizing for brand protection and responding to product c..
, In:
The journal of brand management
an analysis of global firms
Wilson, Jeremy M.
;
Grammich, Clifford
;
Chan, Fiona
. (2016) 3 - p. 345-361
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Organizing for brand protection and responding to product counterfeit risk</Title> : <SubTitle>an analysis of global firms</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B86003259&Exemplar=1&LAN=DE A1 Wilson, Jeremy M. A1 Grammich, Clifford A1 Chan, Fiona YR 2016 JF The journal of brand management VO 23 IS 3 SP 345 OP 361 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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