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1 Ergebnisse
1
Corporate brands as catalysts in times of change
, In:
The journal of brand management
lessons from a South African bank
McCoy, Sean T.
;
Venter, Peet
. (2016) 1 - p. 38-54
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Corporate brands as catalysts in times of change</Title> : <SubTitle>lessons from a South African bank</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B86077290&Exemplar=1&LAN=DE A1 McCoy, Sean T. A1 Venter, Peet YR 2016 JF The journal of brand management VO 23 IS 1 SP 38 OP 54 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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