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Heritage branding orientation 

, In: The journal of brand management
the case of Ach. Brito and the dynamics between corporate a... 
Santos, Fernado Pinto ; Burghausen, Mario ; Balmer, John M. T.. (2016)  1 - p. 67-88
Exemplar:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043