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The relative importance of the different relationship platf..
, In:
Global marketing strategies for the promotion of luxury goods / Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain)
how has it changed from the company perspective?
Peretti, Paola
;
Sawhney, Mohanbir S.
. (2016) - p. 133-154
Exemplar:
BB WiWi
: 11a vwl 100.1/221
RT Journal Article T1 <Title>The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands</Title> : <SubTitle>how has it changed from the company perspective?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B86125067&Exemplar=1&LAN=DE A1 Peretti, Paola A1 Sawhney, Mohanbir S. YR 2016 JF Global marketing strategies for the promotion of luxury goods / Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain) SP 133 OP 154 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1603818731* CN BB WiWi: 11a vwl 100.1/221 SF ELIB - SuUB Bremen
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