I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
Strategies for luxury fashion brands' targeting the young a..
, In:
Global marketing strategies for the promotion of luxury goods / Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain)
how to link celebrity endorsements and brand extensions wit...
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
. (2016) - p. 155-192
Exemplar:
BB WiWi
: 11a vwl 100.1/221
RT Journal Article T1 <Title>Strategies for luxury fashion brands' targeting the young audience</Title> : <SubTitle>how to link celebrity endorsements and brand extensions with social media</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B86125103&Exemplar=1&LAN=DE A1 Moreno-Gavara, Carmen A1 Jiménez-Zarco, Ana Isabel YR 2016 JF Global marketing strategies for the promotion of luxury goods / Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain) SP 155 OP 192 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1603818731* CN BB WiWi: 11a vwl 100.1/221 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)
