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1 Ergebnisse
1
Should firms use small financial benefits to express apprec..
, In:
Journal of marketing / American Marketing Association
understanding and avoiding trivialization effects
Liu, Peggy J.
;
Lamberton, Cait
;
Haws, Kelly L.
. (2015) 3 - p. 74-90
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Should firms use small financial benefits to express appreciation to consumers?</Title> : <SubTitle>understanding and avoiding trivialization effects</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B86141315&Exemplar=1&LAN=DE A1 Liu, Peggy J. A1 Lamberton, Cait A1 Haws, Kelly L. YR 2015 JF Journal of marketing / American Marketing Association VO 79 IS 3 SP 74 OP 90 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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