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1 Ergebnisse
1
How to capture consumer experiences
, In:
Journal of advertising research / Advertising Research Foundation
a context-specific approach to measuring engagement : predi...
Calder, Bobby J.
;
Isaac, Mathew S.
;
Malthouse, Edward C.
. (2016) 1 - p. 39-52
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How to capture consumer experiences</Title> : <SubTitle>a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B86146258&Exemplar=1&LAN=DE A1 Calder, Bobby J. A1 Isaac, Mathew S. A1 Malthouse, Edward C. YR 2016 JF Journal of advertising research / Advertising Research Foundation VO 56 IS 1 SP 39 OP 52 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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