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1 Ergebnisse
1
What really makes a promotional campaign succeed on a crowd..
, In:
Journal of advertising research / Advertising Research Foundation
guilt, utilitarian products, emotional messaging, and fewer...
Chen, Steven
;
Thomas, Sunil
;
Kohli, Chiranjeev
. (2016) 1 - p. 81-94
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>What really makes a promotional campaign succeed on a crowdfunding platform?</Title> : <SubTitle>guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B86146529&Exemplar=1&LAN=DE A1 Chen, Steven A1 Thomas, Sunil A1 Kohli, Chiranjeev YR 2016 JF Journal of advertising research / Advertising Research Foundation VO 56 IS 1 SP 81 OP 94 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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