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Frame or get framed 

, In: California management review / BerkeleyHaas, Haas School of Business, University of California Berkeley
the critical role of issue framing in nonmarket management 
Bach, David ; Blake, Daniel J.. (2015/2016)  3 - p. 66-87
Exemplar:  Zentrale: z bwl 037/286; Zentrale:Magazin Zs fc 5286