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1 Ergebnisse
1
The brand likeability scale
, In:
International journal of market research
an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Simkin, Lyndon
;
Ekinci, Yuksel
.. (2015) 5 - p. 777-800
Exemplar:
Zentrale:E02
z bwl 402 240;
Zentrale:Magazin Zs
fe 1240
RT Journal Article T1 <Title>The brand likeability scale</Title> : <SubTitle>an exploratory study of likeability in firm-level brands</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B86245238&Exemplar=1&LAN=DE A1 Bang, Nguyen A1 Simkin, Lyndon A1 Ekinci, Yuksel A1 Melewar, T. C. YR 2015 JF International journal of market research VO 57 IS 5 SP 777 OP 800 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=42215858* CN E02: z bwl 402 240 CN Magazin Zs: fe 1240 SF ELIB - SuUB Bremen
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