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If it takes a village to foster innovation, success depends.. 

, In: Journal of marketing research / American Marketing Association
the effects of global and ego networks on new product launc... 
Fang, Eric ; Lee, Jongkuk ; Palmatier, Robert W... (2016)  3 - p. 319-337
Exemplar:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085