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1 Ergebnisse
1
Warm glow or extra charge?
, In:
Journal of marketing / American Marketing Association
the ambivalent effect of corporate social responsibility ac...
Habel, Johannes
;
Edinger-Schons, Laura Marie
;
Alavi, Sascha
.. (2016) 1 - p. 84-105
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Warm glow or extra charge?</Title> : <SubTitle>the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B86362895&Exemplar=1&LAN=DE A1 Habel, Johannes A1 Edinger-Schons, Laura Marie A1 Alavi, Sascha A1 Wieseke, Jan YR 2016 JF Journal of marketing / American Marketing Association VO 80 IS 1 SP 84 OP 105 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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