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1 Ergebnisse
1
Brand architecture design and brand naming decisions:
, In:
The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
Park, C. Whan
;
Eisingerich, Andreas
;
MacInnis, Deborah J.
. (2016) - p. 109-119
Exemplar:
BB WiWi
: 11a bwl 485/345
RT Journal Article T1 <Title>Brand architecture design and brand naming decisions</Title> UL https://suche.suub.uni-bremen.de/peid=B86450944&Exemplar=1&LAN=DE A1 Park, C. Whan A1 Eisingerich, Andreas A1 MacInnis, Deborah J. YR 2016 JF The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson SP 109 OP 119 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1640255281* CN BB WiWi: 11a bwl 485/345 SF ELIB - SuUB Bremen
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