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1 Ergebnisse
1
Brand extensions:
, In:
The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
Hayran, Ceren
;
Gürhan-Canli, Zeynep
. (2016) - p. 136-152
Exemplar:
BB WiWi
: 11a bwl 485/345
RT Journal Article T1 <Title>Brand extensions</Title> UL https://suche.suub.uni-bremen.de/peid=B86450971&Exemplar=1&LAN=DE A1 Hayran, Ceren A1 Gürhan-Canli, Zeynep YR 2016 JF The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson SP 136 OP 152 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1640255281* CN BB WiWi: 11a bwl 485/345 SF ELIB - SuUB Bremen
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