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Franchise brand management from a knowledge perspective:

, In: The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
Paswan, Audhesh K. ; Iyer, Pramod ; Jeon, Sua.. (2016)  - p. 552-566
Exemplar:  BB WiWi: 11a bwl 485/345