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How to use neuromeasures to make better advertising decisio..
, In:
Journal of advertising research / Advertising Research Foundation
questions practitioners should ask vendors and research pri...
Kennedy, Rachel
;
Northover, Haydn
. (2016) 2 - p. 183-192
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How to use neuromeasures to make better advertising decisions</Title> : <SubTitle>questions practitioners should ask vendors and research priorities for scholars</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B86527360&Exemplar=1&LAN=DE A1 Kennedy, Rachel A1 Northover, Haydn YR 2016 JF Journal of advertising research / Advertising Research Foundation VO 56 IS 2 SP 183 OP 192 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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