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1 Ergebnisse
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Two perspectives of international marketing
, In:
Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
standardization versus adaptation
Hu, Zuohao
. (2017) - p. 39-51
Exemplar:
Zentrale:E02
a bwl 419 5ua/204
RT Journal Article T1 <Title>Two perspectives of international marketing</Title> : <SubTitle>standardization versus adaptation</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B86707017&Exemplar=1&LAN=DE A1 Hu, Zuohao YR 2017 JF Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang SP 39 OP 51 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1603395628* CN E02: a bwl 419 5ua/204 SF ELIB - SuUB Bremen
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