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Characteristics and driving forces of China's born-global f.. 

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
a multi-case study 
Chen, Xi ; Hu, Zuohao ; Zhao, Ping. (2017)  - p. 121-143
Exemplar:  Zentrale:E02 a bwl 419 5ua/204