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Analyst earning forecasts and advertising and R&D budgets 

, In: Journal of marketing research / American Marketing Association
role of agency theoretic monitoring and bonding costs 
Elsen, Millie ; Pieters, Rik ; Wedel, Michel. (2016)  4 - p. 563-579
Exemplar:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085