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Co-create a smart phone brand with consumers via social med.. 

, In: Services marketing cases in emerging markets / Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen ; Editors
a case study of Xiaomi in China 
Yang, Sophie ; Wos, Anna. (2017)  - p. 27-34
Exemplar:  BB WiWi: 11a bwl 420 die/986