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Malaysian Airlines versus AirAsia 

, In: Services marketing cases in emerging markets / Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen ; Editors
customer satisfaction, service quality and service branding 
Adapa, Sujana ; Roy, Sanjit. (2017)  - p. 67-75
Exemplar:  BB WiWi: 11a bwl 420 die/986