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1 Ergebnisse
1
Getting what you're worth
, In:
The journal of brand management
implications that affect firm value in a brand acquisition
Fine, Monica B.
;
Budeva, Desi
;
Gleason, Kimberly
. (2016) 5 - p. 70-96
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Getting what you're worth</Title> : <SubTitle>implications that affect firm value in a brand acquisition</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B87331643&Exemplar=1&LAN=DE A1 Fine, Monica B. A1 Budeva, Desi A1 Gleason, Kimberly YR 2016 JF The journal of brand management VO 23 IS 5 SP 70 OP 96 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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