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Diffusion patterns in loyalty programs:

, In: Tourism and hospitality management / edited by Metin Kozak (Dokuz Eylul University, Foca-Izmir, Turkey), Nazmi Kozak (Dokuz Eylul Unviersity, Eskisehir, Turkey)
Pimpão, Pedro ; Correia, Antónia ; Duque, João.. (2016)  - p. 115-126
Exemplar:  Zentrale:E02 a ver 954/635