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1 Ergebnisse
1
Spot length and unaided recall in television:
, In:
Journal of advertising research / Advertising Research Foundation
Martín-Santana, Josefa D.
;
Reinares-Lara, Pedro
;
Reinares-Lara, Eva
. (2016) 3 - p. 274-288
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Spot length and unaided recall in television</Title> UL https://suche.suub.uni-bremen.de/peid=B87944754&Exemplar=1&LAN=DE A1 Martín-Santana, Josefa D. A1 Reinares-Lara, Pedro A1 Reinares-Lara, Eva YR 2016 JF Journal of advertising research / Advertising Research Foundation VO 56 IS 3 SP 274 OP 288 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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