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Consumer behavior:

, In: Strategic marketing management in Asia / edited by Syed Saad Andaleeb (Pennsylvania State University, USA; BRAC University, Bangladesh), Khalid Hasan (The Nielsen Company; Resint Canada) ; foreword by Jaideep Prabhu (University of Cambridge, UK) ; endorsements by Jagdish Sheth (Emory University, USA), Kasturi Rangan (Harvard Business School, USA), Abdul Mannan ( University Grants Commission, Bangladesh)
Andaleeb, Syed Saad ; Latiff, Shiraz. (2017)  - p. 161-178
Exemplar:  BB WiWi: 11a bwl 419/638