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Market segmentation, targeting, and positioning:
, In:
Strategic marketing management in Asia / edited by Syed Saad Andaleeb (Pennsylvania State University, USA; BRAC University, Bangladesh), Khalid Hasan (The Nielsen Company; Resint Canada) ; foreword by Jaideep Prabhu (University of Cambridge, UK) ; endorsements by Jagdish Sheth (Emory University, USA), Kasturi Rangan (Harvard Business School, USA), Abdul Mannan ( University Grants Commission, Bangladesh)
Andaleeb, Syed Saad
. (2017) - p. 179-207
Exemplar:
BB WiWi
: 11a bwl 419/638
RT Journal Article T1 <Title>Market segmentation, targeting, and positioning</Title> UL https://suche.suub.uni-bremen.de/peid=B87994777&Exemplar=1&LAN=DE A1 Andaleeb, Syed Saad YR 2017 JF Strategic marketing management in Asia / edited by Syed Saad Andaleeb (Pennsylvania State University, USA; BRAC University, Bangladesh), Khalid Hasan (The Nielsen Company; Resint Canada) ; foreword by Jaideep Prabhu (University of Cambridge, UK) ; endorsements by Jagdish Sheth (Emory University, USA), Kasturi Rangan (Harvard Business School, USA), Abdul Mannan ( University Grants Commission, Bangladesh) SP 179 OP 207 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1664487824* CN BB WiWi: 11a bwl 419/638 SF ELIB - SuUB Bremen
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