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1 Ergebnisse
1
Customer acquisition and retention spending
, In:
Journal of marketing research / American Marketing Association
an analytical model and empirical investigation in wireless...
Min, Sungwook
;
Zhang, Xubing
;
Kim, Namwoon
.. (2016) 5 - p. 728-744
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Customer acquisition and retention spending</Title> : <SubTitle>an analytical model and empirical investigation in wireless telecommunications markets</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B88049481&Exemplar=1&LAN=DE A1 Min, Sungwook A1 Zhang, Xubing A1 Kim, Namwoon A1 Srivastava, Rajendra Krishan YR 2016 JF Journal of marketing research / American Marketing Association VO 53 IS 5 SP 728 OP 744 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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