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1 Ergebnisse
1
When should the ask be a nudge? The effect of default amoun..:
, In:
Journal of marketing research / American Marketing Association
Goswami, Indranil
;
Urminsky, Oleg
. (2016) 5 - p. 829-846
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>When should the ask be a nudge? The effect of default amounts on charitable donations</Title> UL https://suche.suub.uni-bremen.de/peid=B88049704&Exemplar=1&LAN=DE A1 Goswami, Indranil A1 Urminsky, Oleg YR 2016 JF Journal of marketing research / American Marketing Association VO 53 IS 5 SP 829 OP 846 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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