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1 Ergebnisse
1
When is brand orientation a useful strategic posture?:
, In:
The journal of brand management
Boso, Nathaniel
;
Carter, Paige S.
;
Annan, Jonathan
. (2016) 4 - p. 363-382
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>When is brand orientation a useful strategic posture?</Title> UL https://suche.suub.uni-bremen.de/peid=B88085015&Exemplar=1&LAN=DE A1 Boso, Nathaniel A1 Carter, Paige S. A1 Annan, Jonathan YR 2016 JF The journal of brand management VO 23 IS 4 SP 363 OP 382 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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