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1 Ergebnisse
1
Country-of-origin fit
, In:
The journal of brand management
when does a discrepancy between brand origin and country of...
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
. (2016) 4 - p. 403-418
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Country-of-origin fit</Title> : <SubTitle>when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B88085060&Exemplar=1&LAN=DE A1 Johnson, Zachary S. A1 Tian, Yichao A1 Lee, Sangwon YR 2016 JF The journal of brand management VO 23 IS 4 SP 403 OP 418 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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