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Toward a digital attribution model 

, In: Management information systems / Management Information Systems Research Center (MISRC) of the University of Minnesota Center (MISRC)
measuring the impact of display advertising on online consu... 
Ghose, Anindya ; Todri-Adamopoulos, Vilma. (2016)  4 - p. 889-910
Exemplar:  Zentrale:Magazin Zs ff 1190